Already the isles are full of Christmas trinkets but does this intensive “marketing” work for your business?

Have you the budget to compete for this spend?  Advertising on Belfast 89FM, Belfast’s truly local station, is less expensive than you think!

Our listenership demographic is primarily the over 45’s who, research suggests, continue to rely on traditional sources of information such as the print media and local radio.

Many have also abandoned watching real time TV in favour of streaming services. The impact of social media as a promotional platform is also under pressure – now dubbed the “Elon” effect with many sponsored ads

and “influencer” posts being blocked as a matter of course.

But truly local radio, especially in Northern Ireland, continues be a popular and trusted source of information and entertainment according to

OFCOM’s recent Review of Local Media in the UK. Radio listening continues to be healthy in Northern Ireland, with almost 92% of adults (1.4 million)

tuning for an average of 19 hours and 54 minutes each week in the first quarter of 2023.

The stations showing the highest growth in listening hours are those serving the “boomer” generation with a mixture of classic hits from the 60s, 70s and early 80s.

And guess which truly local radio station’s programming attracts that profile across Greater Belfast and Lisburn?

Advertising on Belfast 89FM is less expensive than you think and comparable to local press and shopping handouts while getting straight to the customer.

Call us now on 028 9033 0089 or email us at jude@belfast89.com

We have special offers on air time packages

AND opportunities for sponsorship of daytime programming.

See our coverage area here. .